T is for Texas

As in Texas Monthly, who recently launched a redesign. Part of their new look includes this front of the book touts page which sums up parts of the mag like an extra TOC section. We were tasked with creating this ongoing series each month. The idea is to highlight the typography while using images from the magazine. The challenge is to do creative things without distorting the type, and to do it in the last day or so before the issue ships (since we can’t start until all of the art is in).

We started the project very straightforward to establish the idea with readers, and I’m hopeful that we will be able to go more abstract as the project progresses. The possibilities here are really exciting. So far, the jigsaw puzzle is my favorite.